Deceptive Practices in
Marketing
Deceptive Practices in Marketing takes you beyond surface-level advertising and into the psychological, technological, and ethical systems shaping modern consumer influence. From subtle manipulation tactics to large scale digital distortion, this book uncovers how marketing truly works beneath the polished surface.
Whether you are a student, marketer, business owner, or curious reader, this book gives you a clear lens to understand how attention is engineered, how decisions are influenced, and how trust is often shaped behind the scenes.
Across twelve carefully structured chapters, Saleem breaks down real-world practices, psychological triggers, and global regulatory challenges offering not just critique, but a path toward more ethical, transparent marketing.